This is a tale of two pencils. To the best of my knowledge, it is entirely ficticious.
Once upon a time, the mighty Eberhard Faber company created a new pencil. It was blue of hue and high of quality. They were proud of their creation, and they named it Fine Blue. They sent it out into the marketplace with high hopes. And for a while, it thrived. But then, something happened. Customers began to complain that they were disappointed with the pencil’s quality, and sales dropped. Maybe it was because of poorer raw materials, or because the production machinery had deteriorated, or because of employee burn-out. Or maybe the pencil was never really that great in the first place. We may never know. But Faber had invested too much in Fine Blue to abandon it. So, after much consideration, they renamed it Okay Blue. Okay, as in not great, but not bad either. Just… OK. The customers were pleased with this new truth-in-advertising honesty, and sales picked up again. Thus, Okay Blue was fine. The End.